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Liz Tomey is a successful Internet marketer who has produced several amazing products about creating an income online. If you’d like to get started with an internet marketing strategy, just visit http://www.UndergroundMarketingStrategy.com
January 30, 2008
There are thousands of Drop Ship Suppliers and Wholesale Distributors who would love to do business with your small home based ecommerce business, but the problem is they do not know where to find you. If you scan threw the search engines you will find Home Business Starter Kits, Wholesale Outlets offering Drop Shipping services on over priced products, a hand full of get rich quick schemes which never work, and a giant directory of middle men posing as Wholesale Suppliers and Drop Shipping Suppliers.
The reason that real Wholesale Suppliers and real Drop Ship Suppliers cannot find you is because they do not have the money allocated to market their services and product line to small home businesses. They spend their marketing expenses on promoting their new products to their current retailers, maintaining a good business relationship with what is bringing in the guaranteed revenue. Ask anyone in marketing and they will tell you that a business will always protect its investment into its customers because trust has already been established from the customer who brings repeat business and more sales.
The biggest misconception I receive in my inbox is that Wholesale Suppliers and Drop Shipping Suppliers do not have time to waist on small home based businesses and care little for those sales. This is far from the truth and I will give you one good reason why; Consistency. A good relationship, be it with a consumer or another business, is very critical for maintaining that trust that has grown. If a Wholesale Supplier or a Drop Shipping Supplier can consistently send goods and maintain a positive relationship with their clients their growth is limitless, along with their client base.
You must find them though, and once you contact a real supplier, you will see that they will give you the same consistent product and customer care solutions that any other professional organization would expect. Finding them is never easy, especially if you are looking for a certain type of product or certain kind of supplier. Trade shows are typically unsuitable to the needs of most new home business entrepreneurs which can make it even more difficult to find suppliers for a new home based business. A link can be found on the main page of my website labeled Product Sourcing which outlines the Top 5 things you should know about Product Sourcing and has a couple of directories comprised of real suppliers which were found at trade shows who are ready and willing to do business with small home based ecommerce businesses.
In conclusion, real Wholesale Suppliers and real Drop Shipping Suppliers just do not have a budget to promote their services and products to new clients, especially small home based businesses.
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Jason Collins - Expert In Ecommerce Home Business Success
SellersReference.com
Marketing Strategies
Product Sourcing Wholesale Distributors
Many websites will tell you that you can start a house cleaning business in just a few days for a very small investment. What they don?t tell you is that finding customers and running the business can be frustrating, time consuming and costly. Most people who start a cleaning business go out of business within the first six months due to lack of knowledge and preparation. There are many challenges which you should understand and be ready to face before you start your own house cleaning business.
Research the industry and know what you are getting into before you invest in starting your own cleaning business. Visit www.startacleaningbusiness.NET for free advice from other entrepreneurs in the cleaning industry and to post questions about starting your own cleaning business.
Following is professional advice that will help you start your own cleaning business and be successful:
Cleaning Fees to Charge - Research the local market to determine what your competitors charge. You must remain within the local standards, and you can undercut your competition slightly; however, if you charge significantly less than the competition, you may end up with less money and more work than you care for. Your growth must be contained so that you can add employees as you need them without raising prices and thereby losing customers. Also, if you have more jobs than you can handle you may not be servicing the homes well, and this is certainly not good for business. Decide how much you will charge and have your fee estimate calculator ready before your first phone call comes in. We recommend charging by the square feet, condition of the home, and total occupants (humans and pets.)
Logo - A professionally designed logo will help to brand your company in the public’s mind. Your logo will be printed on business cards, door knockers, letterhead, car signs, etc., so carefully consider the image you want to present, and then choose artwork which will best reflect that image. Visit LogoYes.com to create your own logo for only $99.
Advertising
Newspaper - Advertise in the ’services’ section of the classified in your local newspapers. Keep it short, and ad your logo if you can afford to. Your ad might read ?Quality housecleaning with integrity. Call ###-#### for a free estimate.?
Yellow Pages - Place an ad in the house cleaning section of your local yellow pages. Research all of your local phone books and notice which ads catch your eye. A good bet is a ?knock-out? ad with at least 2 colors. A ?knock-out? removes the yellow background and leaves a crisp, attention grabbing white field among all the yellow ads. For a lesser cost you may list your company in the yellow pages free listing column with a knock-out and color. Make this ad a minimum of four 4 lines, with color. In addition to the yellow pages books, consider pay-per-click advertising with YellowPages.com. This will assure that your business listing is shown before all of the alphabetized free listings.
Brochures - If you have lots of time but little money, then hand delivering a marketing piece is your most economical option. Your choices are door hangers, brochures or postcards. I suggest that you use either brochures or postcards rather than door hangers, because you can use them as handouts and also as mailing pieces and not have boxes of door hangers which in two months you may not have time to hand deliver. You can develop your own brochure or postcard using Microsoft Publisher, or you can purchase a pre-designed template to print as needed. You can print the pieces on your printer, or have them printed at a local print shop or copy center.
Direct Mail - When your business starts growing and hand delivery is no longer an option, then direct mail postcards are the most economical advertising tool. You?ll need to purchase a mailing list unless you plan to create your own. We have found that DirectoryStore.com has the best prices on Hill Donnelly directories, the most up-to-date and accurate lists available. You can use labels or merge the postcards with your mailing list and have them copied at a local office store or printer with a high speed/high quality copier. Insist on seeing a sample from the copier before you have the job completed. You MUST deliver high quality postcards in order to make the best impression on your prospects. Flimsy paper with lopsided print, ink rubbing off and jagged edges is not the quality which will get you noticed.
Cleaning Forms - Be prepared for business with a sales script you have memorized to perfection; cleaning fee estimate calculator; professionally written fee estimate letters; follow-up letters for quotes not booked; new customer letters stating hourly fees and payment policies; description of services form; customer information sheets for the maids to follow; maid service checklists to leave with customers after each service; customer referral cards; refrigerator magnets; and customer survey forms for every new customer.
Car Signs - Magnetic car signs are a great advertising tool which can be made by a local sign maker for about $25 a set, plus an initial set-up fee. Be certain that your signs fit on both compact and full size cars, and that you use no more than three colors. When designing your signs keep in mind that bold lettering and brief wording works best. Visit FastSigns.com to locate a sign shop near you.
Cleaning Supplies - Purchase cleaning supplies at your local discount center, grocery and dollar stores. Either store or brand name household cleaning products will work, however, compare percentage of the active cleaning ingredients. Consider paying a few cents more for the better brand in order to lessen time spent scrubbing. Avoid products containing bleach as it can cause damage to carpets and counters.
Cleaning Equipment - Commercial grade vacuums will last much longer than home quality. We have found that Royal brand commercial vacuums, crafted with die-cast aluminum, are the longest lasting available anywhere, and they out clean the competition. Available in several models, Royal Commercial Vacuums come with a lifetime warranty on the motor housing, fan casing and nozzle. Visit VacLand.com for the best prices, reputable salespeople and 2 - 5 day nationwide shipping.
Website - Your own website is a luxury that is worth the expense when you can afford it. Be certain to add your website address to all business documents, and to all of your advertising. The website should have an online estimate form and customer testimonials.
Cleaning Employees - When you?re ready to hire employees be certain you have your employment application, employee policies handbook, cleaning procedures manual, warning certificates and all of the appropriate human resources paperwork. With strict policies and procedures to follow, your employees will know that they are working for a professionally run company, and therefore will be less likely to take advantage of you. Also, you will need to keep employee files containing tax paperwork and employment history including a record of verbal and written warnings. If you are not working with an accountant, then contact your local state employment office to obtain the appropriate tax documents for each employee to complete.
Before You Start Cleaning:
Licenses & Insurance - Get your federal tax ID; local & state business licenses; bonding insurance, and liability insurance. When you hire employees you’ll need worker’s compensation insurance. The Small Business Administration is a great source of information for start-up paperwork and links to informative websites. www.sba.gov/starting_business/startup/guide.html
IRS - The IRS website offers a wealth of information for small businesses. You’ll find start-up guides, information on tax credits and business deductions, advice on record keeping and choosing an accounting method, employee tax issues, and more. The most up-to-date tax information is available through the site, as well as forms, publications and instructions for filing taxes. www.irs.gov/businesses/small/index.html
State Tax - State tax information can be found at www.taxadmin.org/fta/link/forms.html , which provides links to the Department of Revenue for every state.
Here’s a few other links you should look at:
Cleaning Business Forms and More: www.MaidDocs.com/shop - provides a start up cleaning business package which includes a cleaning fee estimate calculator; lists of resources; a full color tri-fold customizable brochure, and over a dozen customizable forms and customer letters. When you are ready to grow your business there is a complete Employee Package which includes a guide to hiring and managing cleaning business employees, an employee handbook and cleaning procedures manual; performance reviews and warnings. There is also a payroll template and customer database template.
Business Law: www.businesslaw.gov - Complying with business laws and regulations can be a burden. To help small businesses overcome this, the Small Business Administration (sba.gov) in cooperation with multiple Federal agencies developed BusinessLaw.gov, an online resource designed to provide legal and regulatory information. Topics covered on this site range from choosing a business structure to hiring an attorney. The site also provides links to federal, state and local agencies.
Employment Law: www.dol.gov/asp/programs/EmpLawGuide - This guide describes the statutes and regulations administered by the Department of Labor (DOL) that affect businesses and workers. The guide is designed mainly for those needing ‘hands-on’ information to develop wage, benefit, safety and health, and nondiscrimination policies for businesses in general industry.
Compliance Laws: www.dol.gov/esa/regs/compliance - Statutes and regulations administered by the Department of Labor (DOL) that affect businesses and workers.
Copyright ? 2004 MaidDocs? ~ All rights reserved.
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Walter L. Gibson started a home based cleaning business in 1989 which has grown into a major competitor in the local cleaning industry and is still going strong. In 2004 he gained a copyright for his business system and MaidDocs was born. MaidDocs offers very affordable start-up & add-on packages or a complete cleaning business system and a-la-carte documents. Buy what you need, when you need it and grow your business as large as you’d like. Visit http://www.MaidDocs.com/shop for complete information and free advice about how to start your own cleaning business.
January 13, 2008
It?s 3:30 in the afternoon, so far your day has been an awkward but familiar mishmash of rice cereal and banana feedings, client e-mails, grocery store adventures, fax machine mishaps, skinned knees, torn knee-highs, letter head confusion, and you now look forward to bath time aquatics and dinner plan amnesia.
You must be a mom business owner.
Most people would agree that being a mom in itself is the most demanding job in existence; one can only expect that being a mompreneur requires an enormous amount of patience, planning, and creativity in order to end the day with more than just a headache.
Being a good mother is at the top of all of our lists; no one wants to imagine their child, 30 years down the line, having an epiphany in their therapist?s office, ?It was my mom?s fault!?
While that sounds like a dramatic conclusion to ponder, many mom entrepreneurs struggle with striking that careful balance of managing their home life without letting their venture fall to shambles.
Elke Green, founder of WebMonkee design and self-proclaimed ?crazed Monkees fan? is created her business while she was pregnant.
?Managing my time is probably the toughest thing for me,? shared Green, ?There are just never enough hours in the day to everything I want and need to do so I?ve started setting time limits to keep me on track.?
Attacking the day without a plan is a surefire recipe for chaos. Writing out a plan the night before can save you in both frustration and Tylenol.
Websites such as the Organized Home (www.organizedhome.com) are great resources. Many of these sites offer free printable weekly and daily planners, grocery lists, and other items to help you stay on top of your life.
Now that we?ve gotten a schedule out of the way, what about those cute little creatures that love to test them? Kids and schedules are why the word ?flexibility? exists. What happens when the baby needs you and the clock demands you?
?Baby wins of course,? said Erin McCormick of Henry?s Hearts, a charitable organization that creates specialty gifts for businesses, ?but you can be creative. Take care of the immediate need. If your kids come in your office, even if you?re in the middle of something, give them your attention and a hug. Put boundaries in place too?and bribes!?
Everyone who?s been around a six-year old knows that the key to their cooperation is feeling authoritative. ?I?ve found that the best thing to do is to have my daughter help me with my work; stamping envelopes or stapling papers together makes her feel big and important,? commented Green.
It?s 3:30 in the afternoon, so far your day has been an awkward but familiar mishmash of rice cereal and banana feedings, client e-mails, grocery store adventures, fax machine mishaps, skinned knees, torn knee-highs, letter head confusion, and you now look forward to bath time aquatics and dinner plan amnesia.
You must be a mom business owner.
Most people would agree that being a mom in itself is the most demanding job in existence; one can only expect that being a mompreneur requires an enormous amount of patience, planning, and creativity in order to end the day with more than just a headache.
Being a good mother is at the top of all of our lists; no one wants to imagine their child, 30 years down the line, having an epiphany in their therapist?s office, ?It was my mom?s fault!?
While that sounds like a dramatic conclusion to ponder, many mom entrepreneurs struggle with striking that careful balance of managing their home life without letting their venture fall to shambles.
Elke Green, founder of WebMonkee design and self-proclaimed ?crazed Monkees fan? is created her business while she was pregnant.
?Managing my time is probably the toughest thing for me,? shared Green, ?There are just never enough hours in the day to everything I want and need to do so I?ve started setting time limits to keep me on track.?
Attacking the day without a plan is a surefire recipe for chaos. Writing out a plan the night before can save you in both frustration and Tylenol.
Websites such as the Organized Home (www.organizedhome.com) are great resources. Many of these sites offer free printable weekly and daily planners, grocery lists, and other items to help you stay on top of your life.
Now that we?ve gotten a schedule out of the way, what about those cute little creatures that love to test them? Kids and schedules are why the word ?flexibility? exists. What happens when the baby needs you and the clock demands you?
?Baby wins of course,? said Erin McCormick of Henry?s Hearts, a charitable organization that creates specialty gifts for businesses, ?but you can be creative. Take care of the immediate need. If your kids come in your office, even if you?re in the middle of something, give them your attention and a hug. Put boundaries in place too?and bribes!?
Everyone who?s been around a six-year old knows that the key to their cooperation is feeling authoritative. ?I?ve found that the best thing to do is to have my daughter help me with my work; stamping envelopes or stapling papers together makes her feel big and important,? commented Green.
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Bunmi Zalob is the founder of Mommy’s Company.com - the e-zine for mom business owners and entrepreneurs. She lives in southern California with her husband and daughter. Check out Mommy’s Company.com more articles. http://www.mommyscompany.com
You can contact Bunmi at bunmi@mommyscompany.com
January 9, 2008
I agree totally with everything that has been said in many other places about the reasons people who enter network marketing fail. Unrealistic expectations, lack of knowledge, inexperience, embarrassment, fear, and so on.
It’s sad, because almost any good business can eventually be developed into a great business if the people do two things:
1. Learn how to market (and it doesn’t have to cost a ton of money, nor require embarrassment)
2. Don’t give up.
It’s obvious that if I have a good product, and enough money to buy a well-designed billboard ad on the busiest highway in America, I will probably do okay…and fairly quickly. Same is true if I can hire the best advertising company to put a 30 second spot on half-time of the Super Bowl.
However, most of us in network/internet marketing, just don’t have that kind of money, do we?
For most beginners, ‘marketing’ consists of handing out one or two business cards or brochures a day, or making a couple of cold calls, or luring two or three visitors to a mediocre website (or one that looks like everybody else’s).
Since successful selling is, in most cases, in direct proportion to the number of contacts made, presentations given, or brochures handed out, such slow-play tactics are probably not going to yield overwhelming results, at least not right away.
The new network/internet marketer is probably also dealing with lack of time in addition to ignorance, uncertainty, and the slings and arrows of those who could be supporting his or her attempt to achieve success.
Combine all the negatives, including poor income results, if any, and you have a recipe for failure, as many of us in network marketing or internet marketing know from experience.
One way to change this is to make the new network marketer (I am going to talk about network marketing in particular, as that is my area, and network marketing techniques can be applied to internet marketing), aware that success is going to take time. Unfortunately, this adds another negative to the pile, even before he or she gets started. At least before we provided the fact of life, the new internet marketer could at least hope that tomorrow would bring a ton of sales.
However, now we can lighten that load by helping erase some of the fear of failure or embarrassment, and take some of the financial burden off of the new marketer by showing him or her different ways to market.
Most new network marketers have a mortal fear of trying to ’sell’ something. Two ways to change this are to change the product, or at least reassess it, and to teach the new network marketer how to stop selling.
First, they should start with a product that is of real value that they have used or would have no problem recommending to friends and family, even if they were not selling it.
NOTE: A lot of companies will tell a new marketer to contact their ‘warm market’ first, that is, friends, family, coworkers, etc. For many, this can be the kiss of death. I don’t want to go too deeply into this right now, but many times, Uncle Bob just really doesn’t want your product and may even resent your inserting sales into the family. If you can show Uncle Bob that you have a good product that people use and respect you for carrying, he will come to you eventually…if he needs it. In addition, many new network marketers manage to alienate their warm market with their first, bad attempt at selling things. Later, when they know what they are doing or when they find a product that they really believe would be of value, their warm market turns very cold when they show up.
Second, they should stop selling the product, and begin to sell themselves. This relieves the embarrassment and pressure of trying to sell things. Ninety percent of the people they try to sell things to will not be in the mood or position to buy at the moment they are being pitched to. Even if they are, they put up defenses the moment they realize that a sales pitch is coming at them. They will refuse even if the product is exactly what they need and is below the price of any equivalent they could find elsewhere.
If, however, they know you and like you and know that you sell a health care plan, if, two months from now they realize that they need a health care plan, they will probably think of you. If you have convinced them that you are an honest and honorable human being who can be trusted and would not sell them a bill of goods, there is a good chance that your phone will ring, and THEY will be asking YOU about your product or service.
If production of income is going to be slow anyway, why not spend the time building a network of friends rather than a network of people who move to the other side of the street to avoid you? Why go through all the rejection? It is also often easier to make a new friend every day than to make a new sales pitch. If you join the right groups and participate in the right activities, you may just find yourself with a rapidly increasing network of friends, who are not only potential customers and business partners, but contacts who will tell others about you.
That’s networking.
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Donovan Baldwin is a Dallas area writer and network marketing professional. A graduate of the University Of West Florida (1973) with a BA in accounting, he is a member of Mensa and has held several managerial positions. After retiring from the U. S. Army in 1995, he became interested in internet marketing and developed various online businesses. He has been writing poetry, articles, and essays for over 40 years, and now frequently publishes articles on his own websites and for use by other webmasters. His network marketing business provides low cost Health Benefits to individuals and both traditional and nontraditional family groups. He is actively seeking those interested in starting their own home business.
January 8, 2008
Worker bees by definition are sterile bees specialized to collect food and maintain the hive.
It?s a darn workaholic thing, OK!
These little fellas work. I mean they work from the day they?re born to the day they die. That?s
the only purpose they have is to work, work and work. Some bees change tasks or duties.
When summer comes they will be a guard or a soldier and during the winter they will be worker
bees or something else. But worker bees are worker bees forever.
You see I researched about these because in some ways it?s kind of similar to some of us. We work, work and work. The sad thing about it is some of you have worked from the time you were teenagers until you get old.
Lot?s of seniors have retired and a little while later they have to go back to work because of a lack of finances or it?s just not enough to support them. Don?t get me wrong I think everybody should work.
But we can work smart and we?re not a worker bee we have a choice.
Are You A Worker Bee? I don?t know about you but I?m more like a boss a lazy bee (Ha! Ha!). I?m the one that tells everybody else what to do. We?ll it?s not exactly like that, I still have my own work to do, I can delegate some but not all. But what I?m saying is we can break the cycle.
Instead of being a worker bee why don?t we try to be a boss bee (Entrepreneur).
I don?t need to show you a statistics chart here but I?ll bet you you?ll agree with me that people that work hard will most likely will develop some kind of work related stress or something.
People that run their business are more relaxed. You know taking vacations here and there, they’re financially secure and so on?(Specially Online Business HINT).
My point is you have more leverage to make money by working for your self than working for your grouchy boss that tell you what to do.?Oh I?m sorry you can?t take a vacation, you can?t have a raise, can?t do this, can?t do that.? and sometimes you just want to scream and say ? SHUT UP! ?. yeah sure in you dreams!!.
Have you heard people say ?Work smart not hard!!? and my answer to this is to start your own online business. You can do almost anything online now, this is even smarter than opening a mom & pop?s offline business.
We?ll don?t wait another day if your dreaming of owning or starting your own business get a plan, execute it and like Nike says ?Just do it!? and don?t be like a worker bee!!
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Albert Hallado Owner of NetBizReview.com (Guide To Internet Based Business)
Albert is known for interviewing online business experts and Helping Entrepreneurs Doing Business On The Internet.
January 6, 2008
MLM company training typically incorporates lots of hype, with claims of superiority, extravagant growth, and other big language. That type of training is typically not very helpful. A large percentage of people involved in network marketing have no experience with any type of promotion or marketing. This type of training usually leads the average person to frustration and possible failure.
Are you a salesperson?
The vast majority of people who get into network marketing are not salespeople, nor do they wish to become one! Yet the training people get from their uplines goes something like this: Now that you?ve joined, get your entire family and all your friends to join you! Go out there and talk to everyone within three feet! Get out of your comfort zone! Get 100 no?s! Make 50 dials a day! This type of training tries to turn trainees into salespeople. In network marketing, this leads to frustration and discomfort because people don?t like to sell or be sold, especially by their friends and family.
Here?s the funny thing: In my previous life, I was in sales! I sold everything from garbage services to advertising, and I was successful, too. When I got into network marketing, I thought, No problem, piece of cake, I can sell anyone anything; this will be easy. Guess what? It was hard. I did everything my upline told me to do, and I still didn?t have success. When I asked what else I could do, I was told to just keep talking to people and not to quit. What kind of training is that?
Do you have a simple, duplicable system?
In network marketing you need a system for promotion, presentation, and follow-up that is simple and duplicable?a system the average secretary, plumber, teacher, mechanic, retiree, salesperson, or CEO can follow. A system that?s rejection-free. For you to have success, a good upline needs a training system in place to teach people about people. Network marketing is a teaching and mentoring business, and in order to be successful, you must understand people and what makes them tick. Most MLM upline training consists of telling people it?s a numbers game. Have you ever been treated like a number? Did you like it? How did it make you feel? Is that the way you want to make people feel? It?s not a numbers game?it?s about people, and people are not numbers.
Most MLM companies don?t provide training that?s worth a hill of beans. Typically, it consists of a lot of motivation and ?you can do it? hype. That?s okay. Believe it or not, the company?s job isn?t to train the distributors in the field; their job is to manufacture and ship the products and then send us our checks. That?s why it?s so important to find an upline or team that has a system already in place, a system that you can plug into for some good meat-and-potatoes training and that has great support and makes you feel part of a team, not alone on an island, struggling to survive. When you find a MLM team with good, solid training in place, it will be magic!
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Suzanne Fulford is a successful network marketer and stay at home mother of two. Suzanne believes everyone with the desire to become successful in network marketing can do so with the proper skills, mentoring and support. It is her goal to help as many people as possible attain the proper skills and mentor them to success. Download her free eBook at http://www.TheMLMmom.com or visit http://www.NetworkMarketingHotspot.com for more free tips and training.
January 5, 2008
I recently saw a forum discussion titled ?Why do they quit??
Some of the answers were what we have all heard before: ?The work was too hard? or ?They were sold on getting rich NOW?, or ?They couldn?t understand the product?.
STOP!!! IT HURTS!!
Okay, let?s get this straight. I have quit a home based opportunity, before. Yes, it?s true. I was disenchanted with the help my upline had promised. It wasn?t there.
Bad Reason? Yes, I agree. But I was young and impressionable .
People are prone to quit for two very basic reasons:
1. It was easy to get in ? low cost, so getting out is not painful.
2. The ?team? is always changing how they do things and it is too overwhelming!
That?s it. Is it too simple? Maybe. Sometimes it is hard to tell because those that are quit are probably not likely to take an exit survey to tell us exactly why they quit.
Now, what can we do to get past these two reasons?
1. We need to convince them that this is a commitment and to treat this like a multimillion dollar business.
This is a matter of your leadership. Don?t let them skip the first important steps of setting their goals and sharing why they are doing this. But you can?t babysit them, either.
2. Have a system in place where the person can just plug into.
This is IMPORTANT!!
We all know that a hamburger from McDonald?s is nothing to write home about. But why are they so successful? Because Ray Crock, the founder, knew that it wasn?t the burger that was going to make the business ? it was volume. He developed a system where many stores could all operate with the same products ? duplication!
Teenagers came in (I was one of them in 1977) and pushed buttons to start timers, flipped the quarter-pounders on the beep, squirted one measured glob of mustard, ketchup, 2 pickles, and butterflied the cheese if cheese was ordered. It was a system anyone could learn and use.
Does your opportunity have a system? Does your team have a system? Is it streamlined? Do you have a step by step formula for success?
If your company doesn?t have one, it?s time for you to write one! That may be a different article. I will have to ask Michael if he wants a follow up. 
Here is a trick that I use to find out if a prospect will succeed before he or she even signs up!
Ask this question: ?What personal development book or program are you reading or listening to??
Of course this is when they call or email me. I don?t do cold calls. I don?t need to.
Anyway, if they hem and haw on this question, I don’t need them, and they are not ready for MLM. Of course, I don’t call until they have qualified themselves through my system, but that is another story. Cold calling is way old school.
That brings us to the real product of Network Marketing.
What? It?s not Noni Juice? :0
The real product in MLM is not a gasoline additive, weightloss, or skin care products. The product is leaders. You have to develop leaders. Leaders will reveal themselves through thick and thin.
Develop your leaders, the one that is standing with their hand up saying I am ready. Develop leaders and they will not quit. You will still have tire kickers, lookie lous and mlm junkies, but when you get a few leaders going, they can start developing their leaders.
Work yourself out of a job as mentor by developing mentors.
To your success!!
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January 4, 2008
3 Hot Tips For MLM Success
Here are 3 simple tips to communicate your business opportunity to new prospects, be they friends, acquaintances or cold leads:
1. Create Suspense.
You need to create suspense. Sometimes, we shoot ourselves in the foot by just talking too much and giving too much information at the get go.
Stop doing it
Instead be brief and build excitement and curiosity
When you talk too much you leave an opportunity for your prospect to make an uninformed decision - you don’t want that.
Be prepared to develop a planned strategy in how you prospect for team members
Develop the same principles of farming. A farmer plants seeds and then reaps at a later stage. You need to develop an environment of curiosity that leads the prospect to want to ‘buy’ from you rather than you having to ’sell’ them - there is a huge psychological difference between the two.
Leaving the prospect in suspense makes them eager to hear what you have to say.
The point here is to get them to want to hear what you say, otherwise you are giving them just information rather than inspiration.
Suspense makes the prospect interested in what you have to say.
2. Urgency
You also need to move your prospects towards a decision that is time sensitive. You need to give them a reason to ACT NOW rather than waiting.
You need to give your prospect a compelling reason to act now. Buying moments are fleeting moments, so load up whatever you need to give by way of incentives to ensure that the prospect makes a decision now. It is statistically proven that it is harder to sell someone a second time than it is the first, so seize the moment first time round.
If you prepare the prospect through SUSPENSE, and then give them a compelling reason to act in an URGENT manner now, then you have set the scene for the third thing you need.
3. Fear Of Loss
You need to remind your prospect that if they don’t act now they will experience some form of loss, be it financial, emotional, or psychological.
Now one disclaimer I would put here ….. You have to believe that they will suffer loss. Don’t peddle a line that is a throw away sales line. If you genuinely believe that they will suffer some loss then communicate this with enthusiasm. Anything less will be shown up in time as a sales line.
If you don’t genuinely believe there will be loss, then get out of that and get into something that you passionately believe in !
People smell fakes a mile away - it is called intuition.
A fear of loss gives your prospect a reason to ACT. It is a buying motive they need to make them decide now rather than later, or not at all.
Combine all three in your lead generation, be it verbal or written, be it cold or warm lead.
Practice all three and develop your own scripts, based on what you will say in a variety of different situations, and also develop responses to a range of responses. You don’t have to be Einstein to work out what people will say in the majority of cases, so prepare in advance.
Suspense, Urgency & Fear of Loss - include them in all your presentations and watch your downline grow before your eyes
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