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February 10, 2008

Using Autoresponders to Corral in More Clients

Filed under: Autoresponders, Internet-and-Businesses-Online — Dina Giolitto @ 1:30 pm

Typically, the online consultant uses an email autoresponder to notify new contacts that their request for a job quote has been received. The message that the recipient gets looks something like this:

Thank you for contacting COMPANY X. Your request has been received. We will be contacting you in 24-48 business hours with a response to your query.

This type of autoresponder lets your contact know his email message was delivered. Great!

But what about what happens AFTER you make contact with a potential client, and you leave the ball in their court but they don’t respond within the anticipated timeframe?

If you don’t have a live human being to do your follow-up dirty work, perhaps an autoresponder is the next best thing. Don’t use the one that came with your Microsoft Outlook account. Instead, utilize the power of your list management system - the same one you use to send out your ezine and other promotions that reach your audience via autoresponder messages.

Here’s how it could work. The potential client initiates a discussion; the two of you talk. Project details are covered, a price is stated that the customer appears comfortable working with.

A week goes by, and no further word from the prospect. You would call him if you had the time or manpower, but another, more proactive group of clients has your attention right now.

What if that autoresponder service we talked about could issue a gentle nudge that lets your future clients know you’ve made them a scheduling priority and are politely waiting to fit them into your brimming work schedule?

If you already use an autoresponder system such as KickstartCart.com, you can easily start a new autoresponder list called PROSPECTS. (This is a separate list from the people who signed up for your email newsletter. You don’t want to confuse the two groups.)

Set up your autoresponder so that the message gets automatically sent after one week of adding the contact name to your list.

Craft your message so that it reads similarly to this one:

‘You are receiving this automated reminder because you inquired about copywriting work from Wordfeeder.com. Spots are filling up fast for the upcoming work week. Please email Dina@Wordfeeder.com to confirm your project. If you have already scheduled copywriting for this date, you may disregard this email. We look forward to helping you grow your business!’

Additionally, you may wish to reassure your future clients that this is the ONLY reminder notification you plan to send out (so they know you’re not spam-happy). And while you’re in touch, why not invite them to sign up for your ezine if they haven’t already? (This will corral them on to a more permanent contact list.) Include the link to your subscriber form directly in this email notification.

Sounds like a decent way to keep in touch with people who show interest in your services, without taking up many hours of your busy day, and without being too pushy. If you set up this system for your business, let me know if it brings you success!

Copyright 2006 Dina Giolitto. All rights reserved.

Sign up for the Copywriting and Marketing Ezine from Dina at Wordfeeder.com and learn to write search engine-friendly Web copy and market your Web based business for free.

New Google News Archive - Explore History Events as they Happened

Filed under: Internet-and-Businesses-Online, SEO — Daryl H. Bryant @ 10:15 am

Today Google Inc. launches a new news archive search that allows you to search and explore historical archives and create timelines to view the results from particular time periods.

The news search archive appears on the Google News homepage. ?Archive listings also will be featured on the bottom of the regular Google Search results page within the next few days?, said Anurag Acharya, a Google distinguished engineer.

When you do a search you can either search using ?Search Archives? or ?Show Timetable?. The ?Search Archives? feature will search and attempt to rank the results based on the relevance of the history event being searched so that the articles that would be of interest to the user will be displayed first. Google takes into account the full text of each article, the publication in which the article appears, how often the underlying event has been referred to or described, in what manner and by whom. The ?Show Timetable? will organize the articles by year and will flag certain key years related to the event being searched for easy viewing.

Some major publications that have been archived and are being searched are the New York Times, Wall Street Journal and Time magazine.

For more information or to use the news archive search, click here.

Click here to automated your Google and Yahoo Sitemaps today.

Hudson Horizons is an e-business product, solution and marketing company specializing in creating highly sophisticated customized websites, web-based software applications and providing e-marketing services for small and mid-sized businesses.

Our vision and ultimate ambition as a company is to always strive to be ‘The New Light for e-Business.’

By offering new, innovative and extremely competitive products and solutions to our customers, we provide better ways to run and operate their business online.

What’s In Your Marketing Arsenal?

Filed under: Internet-Marketing, Internet-and-Businesses-Online — Liz Tomey @ 9:40 am

This should be a question that everyone asks himself or herself. What is in my marketing arsenal? Let’s first talk about what a marketing arsenal is.

An arsenal as defined by http://www.nps.gov/prsf/history/glossary.htm is a building or establishment for manufacturing, storing, repairing, and issuing arms and ammunition.

A marketing arsenal defined by me is a ‘database’ that includes all of my techniques and tactics for making money online.

My marketing arsenal isn’t technically a ‘database’. It’s a folder on my computer labeled ‘Marketing Arsenal’. Inside this arsenal, I have other folders with different labels like:

List Building Traffic Generation Adsense Revenue Niche Research Product Creation

? and a few other ones. Inside each of these folders are step-by-step plans, techniques, resources, and the like that help me to make money online.

For instance in my List Building folder of my Marketing Arsenal, I have templates that I have used to build successful landing pages, plans to help me create these sites for maximum subscriber conversions, a few ebooks that I refer back to on list building over and over again, and a few other things.

Now every time I want to build a new list, tweak an existing list so that I can get more subscribers, I open up my Marketing Arsenal go into my List Building folder and everything I need to know and use is right there at my finger tips.

So, that’s why you need to ask yourself. What’s in my marketing arsenal? If you said I don’t have one, it’s time for you to get started on building one. All you have to do is create a new folder on your computer somewhere and name it ‘Marketing Arsenal’.

Now what is it that you want to do? Let’s say it’s get traffic to a brand new site you have created. Then inside your marketing arsenal folder create a new folder called ‘Traffic Generation’.

Now open up your word processing program and create a new document and save it as TrafficPlan inside this folder. Right out a plan of action and save it again. Don’t know where to start? Then it’s time for you to start researching. Read articles, ebooks, blogs or whatever it takes to start finding ways you can drive traffic. Record all your findings in your TrafficPlan document.

While you’re researching if you find resources on getting traffic that you want to refer back to, just save them to your Traffic Generation folder.

Once you’ve done all your research, it’s time to take action. Start with the first technique. Use it. Does it work? How well did it work? Record all of this in your TrafficPlan document.

Overtime you will be an out of this world Marketing Arsenal that will allow you to do anything and everything you want! I wouldn’t take a million dollars for my marketing arsenal because it has the potential to make me millions of dollars, and with time and focus you could have a million dollar marketing arsenal too!

Liz Tomey is a successful Internet marketer who has produced several amazing products about creating an income online. If you’d like to get started with an internet marketing strategy, visit http://www.UndergroundMarketingStrategy.com.

Internet Video Traffic is Souring

Filed under: Internet-and-Businesses-Online, Video-Streaming — Daryl H. Bryant @ 5:00 am

As the Internet continues to expand, video is taking hold and is responsible for the newest explosion in online traffic. Whether it?s an online news website like MSN, a sports website like ESPN or simply an email from your friends, video is a likely candidate for viewing content online. It?s almost not considered fun anymore unless there is some type of video involved in your online experience.

Many of you have probably heard of the website YouTube.com, it is a place for people to engage in new ways with video by sharing, commenting on, and viewing videos. YouTube originally started as a personal video sharing service back in February 2005, and has grown into an entertainment destination with people watching more than 70 million videos on the site daily. Everyone can watch videos on YouTube ?both on YouTube.com and across the Internet. People can see first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky and unusual. As more people capture special moments on video, YouTube is empowering them to become the broadcasters of tomorrow.

This new revolution in the way people can interact online is vastly expanding the ways in which we communicate and share information with others online. Video is exploding on the Internet everywhere we turn. Even emails from our friends and family include videos that someone has posted somewhere on the Internet. The newest controversial Internet topic is the so-called video of President Bush to suffer a digitally manipulated assassination entitled ‘Death of a President’. The UK’s Channel 4 has produced a movie that opens with the assassination of President Bush by an anti-war sniper in front of a Chicago hotel. They have used special effects to use Bush’s actual face. It seems to be a shockingly real film, and it is understandable causing outrage among many Americans.

Death of a President uses digital trickery, archive footage and actors. This drama, which recreates the national paranoia following the murder, will be screened this month at the Toronto Film Festival. Channel 4 hopes to sell the film to US broadcasters but same say that is impossible. So wait until it hits YouTube. For the moment, all we have is the picture of the scene and the initial news cast by NBC.

The number of Internet users watching video online grew an impressive 18 percent between October 2005 and March 2006. That’s according to comScore’s first ever analysis of U.S. Web users’ online video viewing habits, drawn from its new Video Metrix service.
In March, U.S. Internet users initiated a total of 3.7 billion video content streams; and they watched an average 100 minutes of video content each during the month, compared with 85 minutes back in October.

Men initiated 52 percent of those streams, women 48 percent; splitting genders along roughly equal lines. But men spent far more time with the content, averaging two hours of viewing time during the month, compared with women’s hour-and-twenty. Not surprisingly, males 18 to 34 were most engrossed with online video, averaging 140 minutes of video consumption.

But while certain demographic sets consume more video than others, the report’s biggest surprise is that people from all ages and walks of life are eating it up, according to Erin Hunter, comsCore’s EVP of media and entertainment.

‘There are skews by age, but there isn’t any group that’s not doing it,’ she said. ‘It’s not just college kids. It’s also the older demographic, and clearly both males and females alike. In terms of content, we see entertainment and sports and news all with pretty strong rates of viewership.’

So as we can see, the Internet is taking shape in a whole new light. Video is becoming a reality and has allowed millions of people to post video content online. So what?s next? Are we going to be able to form our own online TV stations with streaming media? Instead of writing a blog, can you watch me in the comfort of my own home talk about the latest and greatest topics regarding e-Business? I sure hope so and it seems that the Internet is definitely heading this way. With the birth of TV reality shows a few years ago and the recent outpouring of bloggers everywhere, it seems like that would be the perfect combination — Internet reality TV stations, made by people like you and me.

At Hudson Horizons, we provide website Content Management conversion for the small to mid-sized business to easily allow our clients the ability to manage the data of their website on a day-to-day basis.

Hudson Horizons is an e-business product, solution and marketing company specializing in creating highly sophisticated customized websites, web-based software applications and providing e-marketing services for small and mid-sized businesses.

Our vision and ultimate ambition as a company is to always strive to be ‘The New Light for e-Business.’

By offering new, innovative and extremely competitive products and solutions to our customers, we provide better ways to run and operate their business online.

February 8, 2008

The Importance Of The Design Of A Forum

Filed under: Forums, Internet-and-Businesses-Online — Diether Wuyts @ 4:10 am

Design of a forum?

For every forum software there are also themes (or skins) available.
With those themes you can change the entire layout of your forums. Some of them are pretty basic, while others are very graphical.
Most of the time you can find a big collection of themes on the support forum of your forum software. But there are also people that make their own themes and only put them on their own forum to download (or sell).
Of course you can also just try to make your own, or tweak the default a bit to give it a more unique look.

Why would I change the theme? The default one looks great!

The default theme (the one that you get when you download the forum software) looks very nice sometimes.
I personally like the default of SMF a lot.

But if the default looks so great, then why would you change it to something else?
To make a forum a success, you have to give people something unique or something that they don’t see on every forum the visit. This applies to the content of your forum, but also the design, features…

So when you use the default theme, it’s not very unique, right?

Of course, a theme you download from somewhere is also not unique. But at least it’ll give your forum another look then most of the other forums.
Best is of course to get a unique theme. But not everybody has the skills to do it themselves. And buying a unique theme can be pretty expensive.
So downloading another theme, and use that, or modify it a bit, is a good alternative.
With some basic CSS skills, it shouldn’t be too difficult to modify it a bit.

Which theme is good for my forum?

There are a lot of free and paid themes available for all the forum systems.

So how do you know that the one you chose is a good one for your forum?
It all depends on the subject of your forum.
Professional forums usually use a light theme. Most of the times it’s white/blue.
Gaming communities have darker (black) themes most of the time; they often are more ‘graphical’ as well. Bigger banner, more graphic images used as links instead of plain text links, more graphics for the entire layout,….
so if you have a professional forum, look for a professional theme. If it’s entertainment, look for something funny or ‘cool’.

But definitely use something else then the default theme that comes when you download your forum software package, even when it looks great!

About the author:
Diether Wuyts is the administrator of Forum Affiliates Network
It’s a network for forums that need both advertising and more activity.
But it’s also a place where (new) forum administrators can go to to get help, share tips or just have a nice chat.

You can contact Diether using the contact form on http://www.forumaffiliates.net

February 7, 2008

Five Easy Ways To Grow Your Online Business

Filed under: Internet-Marketing, Internet-and-Businesses-Online — Eugenijus Sakalauskas @ 11:55 pm

Marketing on the internet requires a totally different thought process
in order to make more money. The key is not to work HARDER, but to work
smarter.
It’s all about finding something that works and then replicating it over
and over again.
Below you find some tips on how you can improve your sales dramatically
and ultimately your bottom line profits.

1.Start An Affiliate Program For Your Product!

One of the best ways to bring in targeted traffic to your website is to
implement an affiliate program. Why are affiliate programs a GREAT way to
increase your profits? Because you’re not paying a penny for the traffic
until you make a sale! Think about it - what other form of advertising do
you ONLY PAY FOR RESULTS?

2.Create Valued-Added ? One-Time-Offers ?

An easy way to boost your income substantially is to create highly tempting
? One-Time-Offers ? to sell to customers at the time they make
a purchase. There are several scripts out there that make this easy and
secure allowing you to show a very special offer to your customer BEFORE
they reach the download or thank you page.

3.Utilize ‘Managed Content‘ Areas

Instead of creating a product and simply redirecting your customers to a
standard ‘thank you ? page after their purchase, why not consider setting
up a ‘ managed content ‘ area? This is generally achieved by allowing a
customer to set-up a username and password to manage a protected
‘members’ area’ or issuing them with a username and password upon completion
of their purchase. The ‘perceived value’ is being a member of a particular
site is generally much higher using this method. It also means that you can
add additional relevant content at a later stage.

4.Promote ? Back-End Products ? To Previous Customers!

If you don’t have an effective backend sales strategy, then you’re missing
out on one of the most profitable and important aspects of marketing.
Your most responsive customers will nearly always be those who have previously
purchased from you and had a good experience. Therefore it makes sense to
create offers targeted towards these prospects.

5.Build Targeted Subscriber Lists Who Are Eager To Read Your Offers

Even if you are GIVING away a product, you can still make an incredible
amount of money .

If you can build a list of prospects who are interested in a particular
niche, topic or product then you can easily market other similar or
related products to them at a later date. This could be anything from
your own products, products or services that you’re an affiliate for.
Either way - just because they don’t buy from you the first time round,
doesn’t mean they won’t in the future.

So - if you’re not collecting the names and email addresses of your
previous customers then you’re missing out on some fantastic profits.

Eugenijus Sakalauskas
is an established ezine publisherand
direct marketer on PNP.com
Subscribe to my FREE e-course
‘Power up Your Profits by Packing Your Email
Marketing With More Punch ‘
Send blank mailto:pnplistbuild@getresponse.com
or visit http://www.pluginnetproefit.com
and get 18+ free bonuses

Google AdWords - a Good vs. Bad Campaign

Filed under: Internet-and-Businesses-Online, PPC-Advertising — Daryl H. Bryant @ 11:40 pm

Google AdWords ads connect you with new customers at the precise moment when they’re looking for your products or services. According to Google, the Google Network reaches more than 80% of Internet users.

With Google AdWords you create your own ads, choose keywords to help match your ads to your target audience and pay only when someone clicks on them? this is what is referred to as ?pay-per-click? advertising.

Google AdWords is a perfect way to advertise, if done correctly. Many companies waste hundreds or thousands of dollars every month on ?unwanted clicks? that are not truly generating ?targeted clicks? for their business.

If setup correctly, Google AdWords can be a great resource to reach hundreds or possibly thousands of users looking for your exact product or service, which will lead to increased sales. The key word here is ?exact?. I have found that through my experience of setting up Google AdWords campaigns for my clients, the best successes have been generated by the campaigns that use very specific keywords rather than generic or broad keywords when describing a product or service.

Also, it is very important to analyze if your product is local, national or global. Google AdWords allow you to only have your ads displayed for your selected areas. You can specify a single state, and entire country, multiple countries, or the entire Internet world; it?s completely up to you.

Let?s take an example to help paint the picture of what not to do. Say you were a real estate agent that sold commercial real estate only in New Jersey. If you purchased keywords like ?real estate? and had them displayed throughout the US, then those would lead to what I refer to as ?unwanted clicks?, causing you to pay for unnecessary visits to your site.

What should be done is this; first, the keyword ?real estate? is too generic and does not specifically describe your service of selling ?commercial? real estate. Secondly, you should only have your ads displayed for New Jersey Internet users only since this is the only state in which you sell commercial real estate. A much better version of this would be to purchase a keyword like ?commercial real estate? and setup your ads to only display in New Jersey, hence leading to targeted clicks.

Does this make sense? The overall goal of Google AdWords is to direct ?targeted clicks? to your website and that is how you should look at it 100% of the time. The goal should not be to acquire as many visits to your site as possible but instead, to acquire the best quality of targeted clicks. As I stated before, Google AdWords is pay-per-click advertising so you should only focus on having keywords that will direct ?targeted clicks? to your site, this way you pay for these clicks and not the ?unwanted clicks?.

If done incorrectly, Google AdWords can cause you to unnecessarily spend precious marketing dollars. But if done correctly, Google AdWords can allow you to open your doors to a whole new means of selling your products and services online.

Google AdWords is a must have in your arsenal of advertising campaigns. So be sure to focus on your product and service and fully analyze what your target audience will be searching for on the Internet. This is what should be your list of keywords?. It?s that simple!

I wish you all the best of luck advertising your products and services.

Go get the sale!

Click here to automated your Google and Yahoo Sitemaps today.

Hudson Horizons is an e-business product, solution and marketing company specializing in creating highly sophisticated customized websites, web-based software applications and providing e-marketing services for small and mid-sized businesses.

Our vision and ultimate ambition as a company is to always strive to be ‘The New Light for e-Business.’

By offering new, innovative and extremely competitive products and solutions to our customers, we provide better ways to run and operate their business online.

February 6, 2008

How To Succeed As An Affiliate or Reseller

Filed under: Affiliate-Revenue, Internet-and-Businesses-Online — John Watson @ 5:15 pm

Huge amounts of advice are available about how to succeed as an affiliate or reseller of other people’s products. Occasionally it helps to focus on just a few ideas or steps that can be speedily implemented. I find the following ideas useful.

Choose a niche market which sells products that you are interested in. If possible, choose one that you are passionate about. I am passionate about the self-improvement niche.

You can’t lose with this niche. Even if you were to sell nothing you would learn much from the products you were attempting to sell.

I have sold quite a few copies of a fairly well known self-improvement book. It was easy to write favorable comments in the sales page for this book because it is a book which has helped me to understand my past failures and to increase my confidence for the future.

I could and still can recommend it to others with a clear conscience because I believe it will help the buyer to improve their lives. If not, they can ask for a refund which will be granted without hesitation.

I can only remember having to refund one copy of the follow up to this book because the reader did not agree with something that was written in it.

There are parts of this author’s books which I do not agree with but much of what he writes can change lives for the better. Why chuck out the good with the bad? However, the refund was immediately supplied by me even though I thought the reason given for the refund was a weak one.

Another niche I am passionate about is internet marketing. The more I learn about it and apply what I learn the more interesting it gets. The possibility of making money as well is just the icing on the cake.

If you sell products in this niche with integrity, you will sell products from developers who have a great reputation or products that you have tried out or read for yourself. You will, of course, learn much from testing the products and reading the ebooks before you decide they are good enough to sell.

This reminds me of a second great key to success in affiliate and resale marketing. Only promote or sell products that are of a high quality.

It takes time and effort to ensure that you do not sell trashy products but it will be worth it in the long run as those who buy from you or at your recommendation come to trust and value your advice about which products are worth spending their hard earned money on. .

A third key step is to ensure that you build a list of people who are interested in the niche you are promoting. I am currently building a list of people who are interested in self-improvement and motivation. I am also building a second list of people who are interested in marketing on the internet.

I am building a third list of people interested in self-defence and a fourth list of people interested in religious education. I may well start a fifth list of people interested in general fitness and health. As these lists grow in size, I will be able to recommend a product that I believe in to them.

Some will buy it and others won’t. As Jim Rohn might say: ‘That is the way the world works!’

How do you build your list? One way is to write articles like this which have a resource box at the end which refers readers to an opt in page which asks for their name and email address in exchange for free ebooks or software.

They will then receive an email asking them to confirm their desire to optin. Most will usually confirm and you can then send them a regular ezine or an email when you feel you have something worth saying.

Alternatively, if you have nothing worth saying after a week or so, you can easily discover something worth saying by studying some of the great ebooks, audios and DVD’s which are easily available on the net.

Clearly, you cannot just copy what you read about. You will need to filter the ideas through your own brain and your own experience. What you then write will be as original as most writings that are promoted as original.

To sum up the three key steps described above:

Choose a niche you are passionate about. It is much easier to sell something you know something about and are already interested in. Even if you sell nothing, you may well enjoy learning from the products you are attempting to sell.

Make sure that you sell only products that you believe in yourself. This will make writing any ads or sales pages that much easier and you will sound far more convincing than if you know little about the product in question.

Start at once to build opt in lists for all the niches you are interested in. Once you have big opt in lists, you will find it much easier to interest other people to work with you on joint ventures where both of you profit and both of you can increase your own lists with people who are from someone else’s list.

Good luck with your marketing. Don’t be put off by the fact that there is competition. Other people are selling some of the ebooks I sell but that does not stop people from buying from me. Competition does not necessarily hold you back. You can always add bonuses to a popular product to make your offer more attractive.

John Watson runs a website about internet marketing which provides information about affiliate marketing, reseller marketing and selling your own products. His website is =>http://www.johnwatsonpublishing.com

You can also read about all these aspects of internet marketing at his blog at =>http://www.johnwatsonpublishing.com/wordpress

You are welcome to publish this article but please include the resource box.

February 5, 2008

Homeland Security or Home Security

Filed under: Home-Improvement, Security — Andy Reed @ 8:05 am

The New York Times of Sunday, Sept. 3 reported on the Homeland Security Department’s failures in applying more efficient, cutting-edge technologies to screen U.S. airports for bombs. The report blamed ‘poor management for stumbles in research, turf fights, staff turnover and underfinancing. Some initiatives have also faced opposition from the airlines or been slowed by bureaucratic snarls.’

No one who has followed public interest stories for any length of time is surprised when any government - federal, state, local, or foreign - fails to accomplish its goals as quickly and efficiently as planned. Government and its Siamese twin, politics, are not designed, nor have they evolved, to follow the principles of the marketplace. Whether you applaud or fret over the government’s approach - whether you want it run ‘like a business’ or prefer it to serve as a counterweight to ‘unbridled capitalism’ - the fact is that the political balance of power invariably creates tensions and conflicts that keep it from operating like the ordered marketplace.

By contrast, the real marketplace, with its unending competition for customers and the search for the perfect balance of price, quality, and volume - all aimed at maximizing profits - usually operates with stunning efficiency. And once we admit there’s not much you or I can do to ensure greater security in our national transportation system, we’re free to turn our attention to the security we can control: protecting our own homes or businesses.

With the exception of bomb-detection, nearly every sort of security screening device imaginable is available to protect your family, employees, and property. Some systems, such as electronic scanners and key-card readers, have become so common they’re almost taken for granted. Others, like retina and fingerprint scanners, are not yet in widespread use but are available to those who want (and can afford) them. A third group of home security devices that were unheard of a generation ago are now common in cars: electronic locking systems, touch-key entry, and even ignition lock-down systems that register a driver’s alcohol content (using technology similar to that in police departments’ Breathalyzers.

For home security today, the most efficient access control is an electronic entry system that uses keypad coding. No one can copy a key code that’s kept in your head, and you don’t have to carry a key if you have keyless entry. It’s very simple to change your code, eliminating the need to have new keys cut to block access for someone who previously had it. It’s also a relatively simple matter, in most communities, to tie your system in to local law enforcement and fire departments, ensuring that unauthorized entry, attempted or successful, or an unexpected disaster will alert officials whether you’re home or not.

Coupled with window break-in sensors and good outdoor lighting for visual security, a keyless entry system offers invaluable protection for your home and family. For most families, even in vulnerable neighborhoods, it’s not only an ideal option but likely to be all that’s needed to ensure peace of mind. (For those who want an even higher level of safety, Vertex Security carries a full range of other home protection systems.)

For the office or business, among the most popular systems are those that use magnetic stripe cards. Like keypad systems, these are simple to reprogram to add new employees or deny access to departed ones, and they simplify the process of gaining entry to limited-access areas ranging from parking lots to sensitive-document storage rooms. These systems can also make it easy to track employees’ comings and goings, alerting the owner or manager of inappropriate activity. For example, by tracking key-card use through a central computer monitoring system, a business owner can identify (and take appropriate action against) an employee who consistently takes long lunch hours or slips out to do errands, pilfers from the supply room, or even is engaging in industrial espionage.

The drawback with magnetic stripe cards is that they can be used by an unauthorized person. I have used a friend’s card to ‘borrow’ free space in his employer’s parking lot downtown; the access reader accepts the card regardless of who is driving in to park. In an office, if one employee asks another, ‘Would you open the supply room door for me? I need to grab a ream of paper and I left my card at my desk,’ the computer will register the card owner, not the borrower, as the person who gained access.

In situations like that, higher level security systems become especially valuable. Fingerprint or retina scanners using biometric identification, which can’t be borrowed by an unauthorized user, are worth the investment for businesses with high security requirements.

Whether or not Nero fiddled while Rome burned, whether you roll your eyes at or give a thumbs up to Homeland Security’s fumbles, you can at least ensure that your home and business are secured against people you don’t want coming in - without forcing them to arrive two hours before an appointment or remove their shoes, jackets, and belts every time they stop by.

ORIGINALLY PUBLISHED HERE.

Andrew Reed grew up in Asheville, North Carolina. He moved to New York in 1970, and following his undergraduate studies at Columbia University he became a marketing specialist with National Broadcasting and other companies. He returned to the WNC mountains in 1993, where he works as an editor, freelance writer, and marketing consultant. He operates a web-based editing and marketing company, http://www.myowneditor.com, and specializes in writing for web sites.

February 3, 2008

Simple Internet Marketing Strategy Stops People From Ever Wanting To Leave Your List

Filed under: Internet-Marketing, Internet-and-Businesses-Online — Ben Settle @ 5:35 am

A little while back, a friend of mine asked me how to sell to his e-newsletter list without coming off as being pushy, obnoxious and caring only about extracting as much cash as possible from his customers.

I don’t blame him for being concerned, either.

People are unsubscribing left and right from e-newsletters and lists who do nothing but sell, sell, sell.

But here’s the thing…

All the ’selling’ isn’t the necessarily the problem.

The problem is usually what’s being sold and to who.

Let me explain what I mean:

Three days per week my wife and I like to make a brisk, ten mile bike ride.

Only problem is, I live in an area that, during the summer, is full of annoying little thorns that get lodged into your tires and cause slow leaks.

This happened a few times to me over the past summer.

The first time I changed the tube myself.

The second time (a couple weeks later) I took it to a local bike shop. The guy fixed it and we went our merry way.

The third time (just a few days later) it happened yet again…and I brought it to the shop again.

This time was actually a pain for me, because I had a lot of stuff to do that week, and didn’t want to mess around taking a bike to and from the shop.

Luckily, there was a different guy working that day.

And before he changed the tube he said, ‘We get a TON of tire repair jobs like this in the summer. Do you want me to put on a tube with a sealant inside? It’s a little more expensive, but when a thorn gets in there, the sealant fills up the hole and you won’t even know it happened.’

‘You’re kidding me, right?’ I asked. I had no idea this thing existed (shows how much I know about bikes).

‘I’m serious. And if you really want to make sure this never happens again, we have special tires that are almost impossible for these little thorns to puncture…’

Long story short:

I bought both the tires and special sealant tubes on the spot, and have not had a problem since.

Now, here’s what’s important about this for you as an Internet marketer:

When I left the bike shop, I was actually mad the first guy didn’t try and sell me the special sealant tubes or puncture-proof tires.

If he had sold me on the tube and tires I wouldn’t have had the hole, and I wouldn’t have had to take another day to drop off and pick up my bike.

And that’s the point.

Are you selling your list things they want?

Things that will make their lives easier?

Things they may not even realize exist right now…but will be happy and thrilled to buy once you show them?

If not, then you should be worried people thinking you’re just another marketing ‘hawk’ only out for money.

Because you probably are annoying people, and you probably are one or two emails away from a bunch of potential buyers leaving you at any given time.

On the other hand…

If you simply discover what your list wants and aren’t getting…and if you simply offer those things to your list for now on…then you have nothing to worry about.

You’re not inconveniencing anyone and you’re not coming off as a greedy, money-hungry jerk, either.

Chances are you’re a bright spot in their day — even as they fork over their hard-earned money to you.

If you don’t believe me, think about the ads you buy from selling you things you really want that genuinely solve a problem in your life.

Don’t you feel almost a sense of…well…gratitude…towards the company that sells it to you?

I know I do.

I can’t help but think the guy who sold me the tires and tubes did me a huge favor. I’m always grateful whenever I see one of those stupid thorns on the bike path.

And if you simply sell your list the things they want like this…you won’t have to worry about mass number of people leaving.

People will be happy to hear from you…instead of being sick of hearing from you.

Ben Settle is a direct response copywriter and author of ‘The Copywriting Grab Bag’. Although Ben rarely accepts clients, he freely shares his latest copywriting
secrets and tactics
on his website at http://bensettle.com

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