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February 2, 2008
Are you ready to hear something unbelievable? It’s not that hard to get website traffic from search engines. All you need to do is follow a certain guidelines from major search engines like Google and follow some of my tips here.
Here are some of my search engine optimization tips for you:
1) Don’t pay a company to submit your website to search engines using an automated procedure because this technique often fails; search engines often ignore these submissions. In fact: Website Submission does not work anymore. You should submit your site to these search engines and directories yourself, or pay someone to manually submit your site. You can also look into search engine advertising (using advertising programs like Google AdWord). Yes it costs money but it ensures placement of your business name and website link in a visible position on the search engine page.
2) To optimize your search engine ranking (you want to be in the top 10 and preferably the top five), you must understand how your customers think and want. What does he/she know about your product or service? What keywords will he/she be most likely to type into a search engine? Get to know your current and potential customers so you can answer these questions.
3) Learn more about search engine optimization, even if you plan to work with a web designer. You can find free resources online or buy a book so you can dig into the methodology, find many useful tips about keyword searches and design your keyword references and tags to satisfy the most common words people use to search for your products.
4) Don’t think your work is done after you manually submitted your site to search engines. The fact is, you have just begun! Website success takes time and effort. Even if you are recognized by a search engine, and your ranking is high one day or during a given week, it may slip the following week because of new sites or because your competition changes its site to get a better ranking. You must continually monitor your rankings. That’s one of the keys to better search engine rankings
5) When you are looking at your website and deciding where to use keywords, keep in mind that you can use keywords in graphics ALT tag, but they must be in captions or in the file title, and not embedded under a graphic as a false lead. Of course, don’t bother creating a picture or graphic that contains a word (animated or static). The search engines can’t index words that appear inside pictures.
That’s it! Here are some of my tips to better search engine optimization. Read this article again, apply them and you will see your website rocket through the roof!
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January 31, 2008
Search Engine Optimization ( Seo) this is one of the easiest and efficient way to get your website seen by millions of buying customers. I have been learning how use this system for years now and I have put it into place and it has really made a difference for me and My business. Here are a few steps to help you use it to get a great placement on Google and Yahoo.
1. You should know that there are several factors to using Search Engine Optimization to get your website placed well in the search engines. First, you need to have on page optimization this is making sure that your site is well thought out as to how you put keywords in the Content of your page this is a big factor in getting listed where you want to show up in the Search engines so if you were selling Wedding Favors you would want to have keywords that had something about Wedding Favors.
2. You Title is one of the most Important on page Seo Techniques, you want to optimize your site to fit this Title so if you selling Wedding Favors your Title should say Wedding Favors not Joes Tire Barn.
3. You should also have most of your keywords spread out in the first fold of your site this would be the top of your site. The Search engines will work from the top left down to the bottom Right so have Wedding Favors at the bottom of the page as well.
4. You should make sure you have good content this is big factor for Yahoo, the search engines love new content. This will get you a great place in the search engines.
5. You should bold your key words and you should only use 25 keywords in your page you don?t want to be marked for spamming keywords by google.
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I know this is a lot to remember to do this is just a few key ways to get great placement on the search engines. You can find more on this at www.unleashed-reviews.com
January 21, 2008
Being an online entrepreneur involves many responsibilities. One of the most difficult and time consuming tasks would have to be search engine optimization. Most refer to those who specialize in this simply as SEO’s. There are a lot of companies and individuals that will provide seo services for a website at a cost. Unfortunately, for those just starting out the cost is a bit too high and decide to dive into seo on their own.
Myself, I decided to jump in headfirst. After reading countless e-books and agonizing over links, meta-tags, and text, I was left with a general idea and many questions. Not everything was a mystery though. One thing was certain, if you’re going to do it, do it with Google. Google provides the most relevant optimizing information to start with; http://www.google.com/webmasters/guidelines.html
One of the key factors in how Google indexes a website is ‘PageRank’. If you have the Google toolbar, then you know all about pagerank. You can download the toolbar (it’s free) from google. Gaining pagerank is a complicated process os strategically linking and having your site linked to from other keyword and content relevant sites. It’s a lot like a popularity contest, each inbound link is like a vote for your site. Basically the more votes you have, the more popular you are, then the higher your pagerank will be.
There is obviously more to it than that, but I was more concerned with the fact that two of my websites (on seperate domains) have two completely different pageranks for each index. For example; access any website that has a pagerank using http:// -www -.anysite-. com and check the pagerank.(remove the hyphens, they are there to prevent an active link) Now access the same exact site omitting the ‘www’ and check the pagerank, you will notice the difference unless the webmaster already knows the solution.
Fueled by my curiousity, I dug a little deeper to realize that each domain automatically has two access URL’s. Yes, I was new to the internet please stop laughing now. What were these separate ranks doing to the actual rank? In my opinion and that of a few others, it was cutting the actual pagerank in half.
For a simple solution continue on to the second half of this article.
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Written by: Diana Lordan
Visit this site to find out more about internet marketing through
tutorials, free content, products, software downloads, and more.
http://www.dianalynnlordan.com
Feel free to use this article on your site or to publish as long as the author’s resource box stays completely intact and the link is functional. Thank you
Since emailing every webmaster that linked to the site to ask if they could remove the ‘www’ was not a very good idea, research on the web led to the discovery that there just wasn’t very much information about it! A few articles mentioned the problem, but the solutions were to use only the ‘www’ when inputing your url or don’t use it. One excellent site, webworkshop.net written by Phil Craven provides extensive info about pagerank and achieving it. (yet not a solution to my problem)
It seemed as though nobody wanted anyone to know how to fix this. I questioned or rather sent questioning emails to several authors of SEO ebooks and/or educational courses. The answers I received were basically, ‘It does not matter to Google which way your site is accessed, it is still the same page’. Well no, it isn’t! Websites are indexed and ranked by search engine crawlers, spiders, or robots that use precise algorithms. These cannot see that it is the same site, they see meta-tags, html, numbers and symbols. They see two different indexes, therefor dividing pagerank inevitably in half, when it could be much, much better.
After a lot more research a solution presented itself. Noticing that sometimes after typing a url into a browser’s address bar without using www, the address would immediately change to add the www. My first thought was of a re-direct, but a re-directed site will load very slowly. That eventually led to my discovery of .htaccess. It is very simple to add or remove that silly little www. The .htaccess file is located on your web server under your root home directory (the folder that has your main index.html). And although I don’t recommend altering it just for the heck of it, putting the following lines of text in the file will solve the problem of multiple pageranks. *Remove the spaces for the actual http://*
RewriteEngine on
RewriteBase /
RewriteCond %{HTTP_HOST} ^yourdomain.com
RewriteRule (.*) http: // www. yourdomain . com / $1 [R=301,L]
This will automatically send url’s without the ‘www’ to the url with the ‘www’. If you want the opposite effect, sending the www’s to the non-www’s then place this text instead.
RewriteEngine on
RewriteBase /
RewriteCond %{HTTP_HOST} ^www.your domain.com
RewriteRule (.*) http: // yourdomain . com / $1 [R=301,L]
Remember of course to replace ‘your domain’ with your actual domain name. Now what I don’t understand is why it was so darn difficult to find those four simple lines?
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Written by: Diana Lordan
Visit this site to find out more about internet marketing through tutorials, free content, products, software downloads, and more.
http://www.dianalynnlordan.com
Feel free to use this article on your site or to publish as long as the author’s resource box stays completely intact and the link is functional. Thank you
January 19, 2008
It?s not just Web sites that are built entirely in Flash that have a problem. Many Web sites contain an enormous amount of content that can only be seen with the human eye. Think about all the PDF. Can this content be indexed by search engines? The answer is yes and no. should you care about search engines? If your content isn?t optimized for search engines, then it is almost impossible for people to find your site. And without this traffic, all your work in building that site is wasted.
Flash
So what can you do? First, don?t build a site entirely in Flash. I remember a conference keynote, many years ago, by a Macromedia VP. I guess he was tired of being bashed for misuses of Flash and started his presentation with the ?Top 10 Reasons Not to Use Flash.
The Problem
While Flash may be a favorite design tool for graphic designers?because of its pinpoint accuracy of design, the ease of animation and its cross-browser and cross-platform compatibility ?it is merely treated as a graphic by search engines. Search engines read text and ignore graphics. The other problem is not just that the content of a Flash page will be ignored, but that links contained in the Flash animation will also be ignored, and the indexing of the site will stop at the first page.
The Solution
First, for the benefit of the search engines, if you?re going to build your entire site in Flash, be sure to add effective title and description meta tags.
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For more information visit thewebmarketingblog.com
January 16, 2008
We all know statistics can say anything the author wants so it’s always good to be a little careful when reading results. After reading about Googles Golden Triangle I did decide to undergo further research just to ensure the figures I was reading were somewhat accurate. With a little variation you can take any stats on this post as accurate to the very best of my knowledge.
Googles Golden Triangle - What is this? Basically it’s a web page heat map. It was compiled from a survey done with 400 people to identify the habits of people when visiting a web page. It appears that we are all so similar in our online habits that just 8 people will give an accurate survey result so 400 should be a fair indicator. Even infra red cameras were used to track the eye movement of the testers.
Type in Googles Golden Triangle to see the page heat map. In essence the top right hand side of a web page is the hot zone. Be aware that the results work for all search engines, not just Google.
If you are within the top 7 naturally returned results you are going to get good traffic. This is because searchers are now conditioned to knowing where the paid ads are and they are usually looking, in the first instance at least, for information to make a buying decision rather than a straight sales page.
63% of top natural listing will get a click.
Natural search results will return 250% more clicks than Paid Search Terms.
Natural search visitors will convert around 30% more than paid search visitors.
Surfers Hit The Natural Search Results First Every Single Time
3, 4, 5 or 6 term phrases are much easier to optimize for. It’s called a ‘long tail’ search term and it’s much easier to rank for. You will not get as much traffic but it is highly qualified traffic so definitely worth having.
Latent Semantic Indexing. Sounds a real mouthful but this LSI is actually very simple. It’s all to do with page keyword density and related words / terms to your main keywords or keyphrases.
Google is one smart bunny and keeps getting smarter all the time. Keyword stuffing is a thing of the past and search engines are wise to such techniques anyway. Nowadays SE’s are looking for a much more natural flow to the page and it seems that an acceptable keyword density is around 2 - 3% but an important factor is also associated words and phrases.
For example, if our keyphrase was camping holidays in France then it is worth doing some research on terms associated with this phrase and use them in the body text so the SE can associate them with your search term. Briefly some words would be tents, caravans, ferries, camping site facilities and so on.
Bad Example: Camping Holidays In France is our specialty. If you are looking for Camping Holidays In France call us now for more information where one of our expert representatives will be only to pleased to discuss Camping Holidays In France with you.
The Search engine will pick up on the keyphrase but it has no other related information to help it decide the value and relevance of your page. Always keep in mind that Google is obsessive over the quality of the information it serves up to it’s clients.
To maintain a quality service then issues like the latest craze in churning out thousands of ‘unique’ articles from a single source or the general poor quality of Adsense pages has to be addressed as a matter of priority otherwise Google will just become a has been. No one will continue to use a service if the results dished up are erroneous or just plain rubbish.
This is the basis of LSI.
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January 3, 2008
Why think keyphrases? Keywords are just not specific enough anymore to help you rank well in the search engines due to the large number of websites competing for traffic. So do not waste your time optimizing your pages using keywords only. By using specific keyphrases where there is less competition you have a much better chance to rank well in the search engines and to improve the quality of your
websites traffic.
Figuring out the best keyphrases for your website will determine whether you actually get any visitors! If you use the wrong keyphrases, then your site will not have a high page ranking in the search engines, so how will you get any visitors?
Every page of your website needs to be optimized to the best of your ability. To do this, you need to think like your target audience. What would someone search for if they were interested in what your website has to offer? It is important to come up with keyphrases that relate to the page you are optimizing.
One tip is to do a search using keyphrases that you want to target and view the source code of the top websites to see the keywords that they have in their meta tags. It is a must to only use keyphrases that relate to your page only! To view the source code click the View pull down menu at the top of your web browser then select Source.
The most important meta tag is the Title Tag. Most search engines and directories use the title tag of your page for their search results and they also consider the keywords that are found in your title tag to be very important for optimization.
The correct place for your title tag is between the heading tags within the HTML that makes up your web page. Your title tag should be between 50 to 70 characters, including spaces. It may be a good idea to place your keyphrases at the beginning of the title tag when possible to avoid having them cut off.
You should include one to two of your most important keyphrases in the title tag, but do not just list your keywords. Your title should be readable and contain your keyphrases. This is not an easy task since your title length is limited, but it is very important. So spend some time on developing your title. Be careful not to just list your keywords in your title because you may get banned from the search engines,
since it is considered spamming.
Just to add some more pressure, your title needs to be enticing. Even if you get the top listing in a search engine, it will not do any good unless someone clicks on it and visits your website.
The next tag is usually the description tag and it should also contain your main keyphrases. You should include the keyphrases that you used in your title tag.
The description tag should get right to the point of describing your website and should not just list your keywords. No selling in your description tag and keep the length to about 200 characters.
Did you know that the search engines read the copy on your page to figure out what you are offering? What do you think they are looking for? Maybe keyphrases?
The search engines like to see a lot of copy on your web page. The copy text should contain your keyphrases, but should be informative, helpful content. Why would someone visit your website if you just listed your keyphrases? Make sure that you use the keyphrases that you put in your title and description meta tags.
Remember, before you get to this point in promoting your website, you should have developed useful content that will make visitors stay on your website and want to come back for more! You can always add additional content by including links to articles, tips, and other resources related to your topic.
It is very important to optimize your page text since this could possibly improve your search engine listing and attract other websites to link to you!
Here is a quick list of things not to do for keyphrases:
1. When developing your keyphrases try not to use the same word more then three times in the meta keyword tag.
2. Only list your keyphrases in your keywords meta tag, meaning do not have them in your site content like - keyphrase1, keyphrase2, etc.
3. Search engines can detect whether you use the same color text as your background color to ?keyword stuff? your web page.
4. Make sure you do not have more then one meta tag listed. For example, using more then one title tag is easy to do without knowing it.
5. Always submit just one version of a web page. Do not duplicate a page of your site and submit it under a different title and file name.
6. Do not submit your web page more then once within 24 hours.
7. Use only keyphrases in your meta tags that relate to the content of your website.
With the above information you can use keyphrases to get top listings in the search engines and bring targeted traffic to your website. And remember, think keyphrases not keywords!
Copyright 2006 by Joe Rispoli
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Through years of research Joe Rispoli has put together the most relevant of free advertising resources to get you started on the right path to accomplishing your online marketing goals! To see all of his articles, subscribe to his feed. You can also visit his website to find out how to advertise your business for free.
December 15, 2007
Everyone knows that there is big money to be made ranking well in the search engines, and (almost) everyone has their little secret or trick to help you do it. In other words, people are usually technique oriented, focusing on what you are suppose to do and how you are suppose to do it. There is, no doubt, great value to knowing what works, but there is also a problem and that is that what works today doesn’t seem to work tomorrow. The search engines, it turns out, are rather dynamic and they are constantly changing the way in which they determine which sites rank well for any given search term. This leads us
to a question, is there a long term strategy for ranking well in the search engines? The answer is a resounding yes! You simply have to learn how to think like the search engines.
If you can learn to think like the search engines, then you can start to build and market the type of sites that they want to rank well. And guess what, with billions of dollars of cash, and some of the brightest minds that roam this planet, the search engines are getting rather good at ranking highly those sites which they want to rank well. What that means is that if you can create and market the type of sites that the search engines like then you can build long-term, stable rankings in the search engine.
All you have to do is find out what do the search engines want? And what do they want? They want sites which are relevant and popular. All you have to do is create a highly relevant and popular website and you are on your way to high rankings that last. And while that may not sound so easy, it’s not so hard either, if you go about it right. Indeed, it’s basically a simple two-step process.
Step number one - creating a relevant website
As we mentioned above, the search engines crave relevant results. Indeed, their entire business depends on it (people don’t like using search engines that return irrelevant results). What that means for you is that you need to create
high quality content for any and every keyword that you want to rank well for. The key is to always stay ahead of the game (and your competitors). Stay up-to-date, come up with creative insights, make a video presentation, whatever it takes to make sure that your site has the best, most relevant content out there for the terms and phrases that you want to rank well for. And don’t forget about presentation, make it easy-to-understand and enjoyable.
Now, there are many ways that you can accomplish this. Look around at all of the different types of content online and pick one (or a few) which you are most capable of reproducing. And then just keep doing it day in and day out, each time working to make it better than the day before.
Step number two - creating a popular website
It is important to understand that the search engines are actually somewhat democratic. They like sites that other people like (it’s how they determine whether or not a site is significant). That is why that put so much emphasis on links. However, as is well known, they are not totally democratic. They don’t value
everyone’s ‘vote’ the same. The most significant vote comes from sites which are topically related and popular. Less significant votes come from sites which are either popular or relevant (but not both). The worst votes are from sites which are neither relevant nor popular. This means that in order to rank well you need to find a way (or numerous ways) to get large numbers of sites which are at least either relevant or popular to link to your site. What’s the best way to do that? Find the people with the power to influence those sites? Where can you find them? Blogs, forums, del.icio.us, dig.com, press release sites, people with large email lists, etc. There are thousands (if not millions) of people who actually want your to link to good sites. After all, they also need to provide their visitors with quality content. As such, the moment that you have created a quality site you have created something that people want (bloggers love
linking to good sites). What’s more, you can also rework your content and offer it to other sites in exchange for a link.
So, at the end of the day, high rankings which last revolve around one word, content. Create lots of it, make sure that it is relevant and of the highest quality, and you and Google can live together happily ever after.
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Moshe Morris is president of SEMBasics (http://www.sembasics.com) - a leading resource center for search engine marketing. SEMBasics provides free search
engine marketing tutorials and other valuable search marketing products and services.
This article is free for use in its unedited form with links intact.
December 12, 2007
Keywords? always keywords! It?s amazing how much of a headache they can be. You spend hours and hours researching, planning, making lists, and calculating keyword density, for what? To be successful online, to reach those high SERPs all webmasters and online entrepreneurs dream about: to be number one.
You are ready to pay the price; you are ready to choose a company that promises you top ten results guaranteed. Guess what? There are no warranties; there is no keyword secret formula. You want to be number one? That?s hard to achieve, but not impossible. You can do it on your own. You?ll need to learn a lot, to work day and night, to invest your time in this effort. But you will succeed.
So here you go: choose your keywords wisely. Use them even wiser.
To use keywords means to introduce them into the content of your web pages in a natural manner: not too many, not too few?
Is there a keyword density secret formula? Nope.
There are, however, some guidelines.
No keywords = no placement in the SERPs (search engine result pages). No placement in the SERPs = no traffic. No traffic = no revenue. No revenue = you don?t have a business. So invest time and effort in choosing and using keywords.
It is important that your keywords appear in the META tags (page title, meta title, meta description, meta keywords) and the content of the page. However, too many keywords could get your site penalized for spamming. Too few? bring no results.
Each search engine places different importance on keyword density. Google requires a maximum of 3%, Yahoo! needs a 5-6%. Is it safe to go beyond Google?s guidelines? Not really. Then what? Place importance on the keyword modifications: bold, italic, type size, underline, highlight, hyperlink. Take care where on page you place the main keywords: the heading, at the beginning of your first paragraph, at the end of the last sentence of your text, in subheadings, in hyperlinks and so on. You do this in a natural, readable manner and you cannot fail.
So don?t target too many keywords or keywords phrases: one or two will do. You could even target three if you have a lot of content on one page, but not more. Don?t optimize your page for fast results, but for lasting results. Pay attention: if you want to be competitive, focus on one keyword per page and keep its page density to the minimum.
You have a public relations website. Then ?public relations? is your keyword phrase. Start optimizing for it. Create sub pages to support the home page optimize those for keyword variations and some related low competitive keywords. Keep your content simple, relevant, useful?and don?t stuff it with keywords. That?s all you need to know about keyword density.
Not convinced? How about this: Google will change its algorithms soon. Why don?t you run a keyword density checker on your website and have a chat with your SEO team or expert? You wouldn?t like Google to ban you for keyword stuffing, would you?
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Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com
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